If you are a motoring enthusiast, you likely take a genuine interest in various car manufacturers. So, how much do you know about the Toyota brand? Do you know anything at all? Despite the brand being one of the global leaders in the car industry, few people know its diverse history. There is much more to this company than meets the eye. Want to know more? Here are some awesome Toyota facts you should know.
The company started in Japan in the 1930’s
In 1937, a market leader was born. Toyota Motor Corporation was a side project under the umbrella company, Toyota Industries. Toyota Industries were famous for making machines and forklift trucks. The main part of the company had little to do with vehicles. Nobody expected the car side of the business to take off the way that it did, yet it is now at the forefront of the company.
The company founder spells his name Toyoda
Many people think that Toyota is the company founder’s last name. In fact, the Toyota founder has a slightly different name to his famous company. Kiichiro Toyoda founded the company, and people believe that the original company name was also Toyoda. Designers changed the name to Toyota when they realized that it was easier to write than the original name. It takes less time to write a “t” than a “d” by hand. People believe that the name change reflected ease and simplicity.
Toyota first came to the US back in the 1950’s
During the 1950’s, Toyota cars became popular in the US. Over the course of around ten years, loads of cars came to the states and gained popularity fast. At the time, the sleek style of car was in fashion, and many businessmen bought the cars.
The company employs over 300,000 people in the US
Despite the company being Japanese, it has a huge economic stake in the US. The company now employs around 360,000 employees in America. There is even a large HQ dedicated to the company in North Carolina. Toyota has always employed large amounts of people and continues to keep many Americans in a job to this day.
Toyota sells best in the US and UK
Again, you might think that Japan would sell the most Toyotas, but it is not the case. In fact, over 70% of Toyota vehicles go to the US every year. The UK is not far behind either. Retailers in the UK, such as Inchcape Toyota, sell a huge amount of vehicles every month. There is an entire industry that revolves around the UK and US market. The fact that so many people in the US adore the car may be because it is a luxury vehicle. The UK tends to follow American trends, and so it makes sense that people in the UK would lust for the Toyota brand.
The cars last for a long time
Toyota has always designed quality cars, and so their vehicles tend to last for a long time. A massive 80% of Toyota cars from twenty years ago are still on the road today. Given that the average life of a modern car is around eight or nine years, that statistic is rather impressive. Of course, people are fanatical about the brand and the reason the cars last might be because of maintenance. When people get a car that they love, they are unlikely to let it go to ruin.
Toyota recently worked with Will.i.am
You might not imagine that global superstar Will.i.am would ever work with a car company, but he has. This year the singer has teamed up with Toyota for an interesting advertising campaign. The advert first went live on YouTube and later on television. Toyota started the campaign earlier this year, and it has had a wonderful response. As part of the campaign, Will.i.m also designed a limited edition Lexus NX. There was an exclusive launch event for the car in Paris last September. Unfortunately, Toyota will not be selling the car to the general public. The vehicle included external cameras, new alloys, and an interesting interior design.
The company also makes textile items
Toyota is most famous for its cars, yet there are other parts of the business you may not know about. Part of the company makes textiles items and sells them around the world. Few people are aware of this aspect of the business, which started over fifty years ago. To this day, Toyota still sells textiles and runs a separate company.
Toyota sells a Corolla every 37 seconds
The Toyota Corolla was one of the best-selling vehicles back in the 1960’s. When the car first came to the US, it was a massive hit. The model’s success is part of the reason that Toyota is famous around the world. Now, in 2014, Toyota sells a Corolla model every 37 seconds. That means that the original best-seller is still a favorite around the world.
The company always gives to charities
Since the early 1990’s, Toyota has given an awful lot of cash to charities. Many major companies around the world give money to charity, but Toyota is a leader in the area. To date, the company has given over half a billion dollars away to various causes. Of course, the company is one of the biggest in the world, and so it is normal that it has excess funds. Few people realize how much money the company donates.
Research is at the heart of the market leader
The world of motoring is always advancing and moving forward. If you have an interest in cars and motoring, you need to keep track of what Toyota are doing. The company spends millions of dollars each year on product development. The brand name is always looking for new, innovative ideas for their vehicles. Their recent work with Will.i.am is just one example of how the company works with new inventors and entrepreneurs. There is a major strand of the business that focuses on innovation.
Imagery by M 93